Communications Strategist | Brand & Executive Storytelling
Our 11th episode is with Nigerian music critic and hip-hop head Olatunde Adediran.
Conversation: how McHammer influenced his love for hiphop, how the 2011 NBA lockout led to the creation of SYBT, the controversy that often came with his music reviews, the challenges of artist management, and the transition from SYBT to JLM.
Our conversation with Efe Oraka covered artists interactions with their fans, what makes Abuja a great breeding ground for musicians, her life changing online moment with Jon Bellion, her love for the Yoruba language, how sound of music influenced her musical palette, why Asa and 2face are ‘mummy and daddy’ and more.
Tomi Owo on the process of developing her music caterpillar into a butterfly, the background behind her LP, the one thing she has learned so far, the soundtrack of her life, what to expect from her in 2017, and more.
Amaha discusses her transition from an ’emo’ child songwriter to a happier/more balanced songwriter, being recruited by the UN and the CIA, how Jeremiah Gyang was instrumental to her music, her encounter with Timbaland, and how Asa inspires her.
Niyi Faleyimu, better known as XYZ is a Nigerian music producer, rapper, and video director.
We talked to him about a variety of things: where he got his moniker from, his perspective on sampling, what it was like producing for ModeNine & IllBliss, his love for beats versus his love for music production, and what it’s like being a video director.
Earlier in the year we got the opportunity to interview Pheelz at his studio. He talked about where he draws his inspiration from, how he met Olamide, his Mr Producer Academy initiative, why ID Cabasa is his guardian angel, and why Nigerian producers do not get their dues.