Communications Strategist | Brand & Executive Storytelling
Niyi Faleyimu, better known as XYZ is a Nigerian music producer, rapper, and video director.
We talked to him about a variety of things: where he got his moniker from, his perspective on sampling, what it was like producing for ModeNine & IllBliss, his love for beats versus his love for music production, and what it’s like being a video director.
Earlier in the year we got the opportunity to interview Pheelz at his studio. He talked about where he draws his inspiration from, how he met Olamide, his Mr Producer Academy initiative, why ID Cabasa is his guardian angel, and why Nigerian producers do not get their dues.
Seyi takes us through his musical background, the process of producing Adekunle Gold’s, ‘Gold’ album, the importance of collaboration as a producer, the importance of voice currency, and lots more!